Even if you are a small business and you can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best. — Roger Dooley
On the road to running your own startup, there are only 3 kinds of possibilities that exist as far as marketing goes.
Firstly you are yet to define your marketing strategy
Secondly, you have a marketing strategy in place, but you are yet to experiment with it in the market