Even if you are a small business and you can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best. — Roger Dooley

ABCDE of marketing

On the road to running your own startup, there are only 3 kinds of possibilities that exist as far as marketing goes.

Firstly you are yet to define your marketing strategy

Secondly, you have a marketing strategy in place, but you are yet to experiment with it in the market

The world is one big data problem. — by Andrew McAfee, co-director of the MIT Initiative

It’s the dream of most college graduates to work in the “Silicon Valley”, the haven of the biggest tech giants. However, the word technology presents a mental imagery corresponding to complex codes, techies slouching on their systems all day, along with bulky infrastructure. If you are fresh out of college…

Multitasking, when it comes to paying attention, is a myth. -John Medina

Is Multitasking Simply the Act of Doing Multiple Tasks or There’s More?

Just like computers, people have always been multitasking in an attempt to increase productivity or in other words, to get more work done. In order to attain such a level of productivity through multitasking, often efficiency is compromised…

Don’t let negative and toxic people rent space in your head. Raise the rent and kick them out. — Robert Tew

What? Did I just call your friends and social circle toxic? Did I say you are hanging around with toxic people?

Yes, I did. I am not talking about everyone. Friendship is one of the essential components of life. It completes you. It completes me.

But, there is an exception…

We have 20 years [until 2026] to reduce carbon emissions or climate change will become irreversible. -Hans Joachim Schellnhuber

One of the greatest threats confronting humanity is climate change, and AI plays a significant role in it. In recent years’ Artificial intelligence has become a focal point of specific ethical concerns, which led many to ask questions. …

“Get a feedback loop and listen to it. When people give you feedback, cherish it and use it” — Randy Pausch

It’s safe to say that the feedback loop can easily make or break the future of any organization. With the global workforce to be dominated by millennials by the end of 2020, introducing continuous feedback and performance management has become essential.

That’s because millennials function differently than their previous counterparts…

We can’t just consume our way to a more sustainable world. — Jennifer Nini

An off-shelf Artificial intelligence language processing system can generate as much as 1,400 pounds’ carbon emission [1]. An AI-based language system can create around 80,000 pounds’, which is twice of what a human being breathes in a lifetime [1]. The amount of power for searching and training a neural network…

“By altering the clinicians immediately, [the algorithm] would allow us to actually speed up the timely diagnosis of a potentially life-threatening condition.” — Dr Rachael Callcut.

This article formulates the basic background needed to understand the k-Nearest Neighbor and tuning the hyper-parameters.

Instance-based learning (also known as memory-based learning) is a family of learning algorithms, which instead of performing generalization of data points, tries to compare the new problem instances (testing data) with the data points…

~~Tackling Imbalanced Dataset~~

GitHub link for notebook: https://github.com/praveenjoshi01/cork-institute-of-technology-Practical-Machine-Learning/blob/master/TelecomCustomerAttritionPrediction/Telecom%20Customer%20Attrition%20Prediction.ipynb
DataSet: https://www.kaggle.com/blastchar/telco-customer-churn
Work is inpired from kernel: https://www.kaggle.com/pavanraj159/telecom-customer-churn-prediction


In this article, I propose an end-to-end pipeline composed of a hybrid machine learning system to tackle the imbalanced class classification problem. A variety of indicators from the telecom industry are used as…

Praveen Joshi

PHD Student at Cork Institute of Technology ||AI Engineer || AI and ML consultant || Casual NLP Lecturer at Cork Institute of Technology || ADAPT Researcher

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store